Scheme and Education

Innovation isn’t all about great ideas.


Prof. Morten T. Hansen of the University of California, Berkeley, and Prof. Julian Birkinshaw of the London Business School argue that companies often fail because they don’t recognize that innovation is a chain that requires strength at every link to succeed.

“Innovation Value Chain” is invented by Prof. Morten T. Hansen and Prof. Julian Birkinshaw.  Information on the "Innovation Value Chain" is listed in the chart.

The Innovation Value Chain offers a tailored and systematic approach to assess your company's innovation performance and to determine which of the many best practices out there to adopt. The chain-based view can help executives unleash a stream of new products and services.

To enable participating companies to adapt the scheme, on-site trainings will be conducted for participating companies.